FRUITFUL ROOSTER Take a Stand

#BoycottNordstrom

DON'T JUST FEEL IT.
STAND FOR IT.

Nordstrom racially profiled a Black business owner. The world watched. Now we turn attention into accountability — join the movement, get the Statement Kit, and spend with intention.

Count me in ↓
Standing with Fruitful Rooster
Fruitful Rooster® — Charles Kellam

What happened

The world watched.

In March 2026, Fruitful Rooster's founder Charles T. Kellam was racially profiled, harassed, and stalked by a store manager at Nordstrom Scottsdale. He spoke up — and 2.2M+ people watched, organically.

A formal legal complaint has been filed. This isn't just a boycott — it's a movement toward independence and Black-owned luxury. You standing with us is what makes it matter.

Join the movement

Take a stand with us

We'll send you the free Statement Kit and keep you close to what's next — and how to help.

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Fruitful Rooster — wearable art